meet the florist

I'm Willbe, the Artist 
behind the BLOOMS

I am endlessly inspired by nuanced colors, textures and movement in nature.  I would like to share that magic with you.

I believe good design transforms flowers into art, and every occasion becomes more special when we invite the season's treasures to the table.

Willbe and Brandon are a husband-and-wife team, each with a background in operations, strategy and project management in the corporate world.  What started as a creative outlet has blossomed into a true passion, and our professional expertise brings a unique edge to managing the many moving parts in providing flowers for events and weddings.

Before Brandon proposed, I never looked twice at grocery store flowers or the cookie-cutter designs of traditional 1-800 florists. Discovering luxury wedding flowers opened up a whole new world of delicate, fleeting ingredients that most people never see — special blooms available for just a few weeks each year in amazing complex colors and shapes, thoughtfully arranged into compositions that showcase each bloom and curve.

Our designs highlight these rare, seasonal gems to make your wedding flowers unforgettable, bringing nature’s most stunning moments to your celebration and leaving a lasting impression on your guests.

the Inspiration

We draw from

Soft complex coloring

earthy neutrals

Texture

Gracefully curved stems

complementary color

intoxicating fragrance

subtle watercolor

Perfect geometry

blossoming branches

Silken petals

Unexpected combinations

tiny dancing blooms

elegant stoneware

bridal fashion

sumptuous fabrics

breathtaking sunsets

I absolutely loved Willbe's floral designs for our wedding and she is so amazing to work with. She made the whole process super simple which is rare when you're deep into wedding planning and there's so many other things that will catch you off guard.  From the beginning, Willbe was clear, communicative and systematic. I appreciate the effective way she operates which never leaves the client wondering or hanging.

Willbe took the time to understand the color palette and design aesthetic I was looking for, and with very limited guidance she was able to put together a mood board that fully captured what I was seeking.  On the wedding day, I was captivated by her lovely arrangements.  She chose a wonderful mix of interesting flowers to bring different elements into her design. I adore her floral aesthetic and I would choose Willbe again in a heartbeat for future floral needs.

-Phoebe & David

Our Expertise

highest Quality, seasonal  Availability

structural integrity & peace of mind

for the freshest flowers

made with care

Staffing for smooth execution

at your wedding

Our Values

We take on a limited number of clients each year whose visions aligns with our style.  This allows us to focus on quality over quantity, ensuring we stay passionate and inspired so we can give your event the care and attention it deserves.

We also invest in our freelance team, mentoring and supporting other florists who are building their own small businesses, while fostering community over competition. Partnering with talented, experienced designers who share our design aesthetic ensures the highest quality for your event.

Investing in people

We source locally whenever we can. Not every client's budget allows for only using locally sourced product - the cost of labor, land and water in California can be cost prohibitive for 100% locally sourced, but we always allocate a portion of the budget towards locally grown magic that gives our arrangements their uniqueness while supporting local farms. Curvy stems with movement just don't ship well in a box, but our designs would not be the same without them.

We design foam free. Designing directly in water allows for the widest variety of flowers to be happiest. Did you know that many unique varieties stopped being used in flower shops because their stems do not drink well in foam? The microplastics from this single use material affect our ecosystems, and exposed foam is ugly - designs need to be denser and chunkier to fully cover it, using more product - which means your budget doesn't go as far. We reuse our mechanics and vessels. Our goal is that at the end of your event, almost everything can go back to the earth.

Sustainability

Our Values

Get to know me a little more

Quick Facts

UC Berkeley, Chemistry

details, systems & Processes

pet peeve: shoddy work

obsessed with Spreadsheets

Yoga / gardening / hiking

favorite Spots? Iceland & Japan

"I Could learn that"

Built this website from scratch

Willbe is a master with flowers! From the beginning of our initial consultation, she quickly understood my vision. Working with Willbe was rather effortless because I could trust in her ability create beautiful pieces for our wedding. Willbe is as wonderful a designer as she is professional; she's diligent about follow-up and thorough with her communication. My wedding flowers were absolutely stunning; from color palette to floral selection, Willbe's creations exceeded any expectations I had. I would highly recommend Willbe to anyone looking for a passionate florist who will promise to deliver on grace and beauty!

-Lily & Bryant

Photo Credits: Amanda Wei, Monica Lam, Danya Chen, PhotoFlood Studios